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Research Methods in Luxury Management (Mastering Luxury Management) free ebook download

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Management

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Catalogue

Author(s):	Michael J. G. Parnwell, Kelly Meng

Date:	2023	Format:	PDF	Language:	English	ISBN/ASIN:	B0C7LR3Y57
Pages:	226	OCR:		Quality:		ISBN13:
Uploader:	rubybook	Upload Date:	8/4/2023 6:23:54 PM

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This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application.

Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics include the nature of data in the field of luxury, the research challenges facing luxury practitioners, quantitative and qualitative research methods for luxury brand management specialists, analytical techniques, and guidance for presenting and applying research findings within the luxury environment. Real-world examples and case studies are provided in each chapter, and the book rounds off with some review challenges and problem-solving exercises to facilitate self-learning.

Research Methods in Luxury Management is essential reading for postgraduate and advanced undergraduate courses in luxury brand management, luxury marketing and luxury strategy. It will also be a useful tool for practitioners and problem-solvers within and beyond the luxury industry.

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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3191913	Download	https://nitroflare.com/view/09DE020B8E84...		13.00	rubybook

Tags: Luxury Luxury Management Management Mastering Methods Research

Title	Link	Password	Size	Reason

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Research Methods in Luxury Management (Mastering Luxury Management) free ebook download

Category: Management

Description: Click to see full description

Category:
Management